At Robust Choice, we started a series of tactical/strategic conversations with the best experts in B2B sales and marketing. We call it #Circle”, as we aim to build a community of experts who will help each other win more deals.
As our focus is on #sales & #marketing in #B2B, In the conversations we invite our guests to share pragmatic insights on winning B2B sales strategies, Industry-Specific business development tactics, and stories on how they utilize technology and won customers in complex B2B industries.
For our first talk, we hosted Matthew Langie Langie, an experienced Marketing Leader & strategist who has been responsible for various leadership roles in #Intel, #Omniture, a company that was acquired by #Adobe. Matt is now running their own agency called Marketing Gurus in which they help SMBs and Enterprises to drive better results through the latest marketing & Sales tactics and technologies.
In this part of the talk, Matt introduces his background and shares his idea around Account-Based Marketing (ABM). He explains why he thinks ABM is fishing with a spear rather than casting a net into the water.